Lesson break down with curriculum syllable links:
There are ten weeks in the program, and two one hour lessons to every week. To navigate the lessons you have but to click on the corresponding hyperlink at the top of the page to initiate the lesson. From there all you have to do to accomplish the lesson is follow the prompts and click the blue arrow at the bottom once you have finished the page.
These lessons will culminate into a final three week period where you will film and then enter postproduction. We will then have a viewing and reflection time. The initial theoretical classes are extremely important for you to grasp and understand as the knowledge you will attain will be assessed in its implementation in your film clip.
The key ideology behind you making this film clip is to apply firsthand the knowledge you have learned. By integrating the theoretical components in the lesson program into your own media product will demonstrate your ability to show understanding of the content further than memory through rote. Implementation is the key to this program.
Week One: The first week we begin by discussing housekeeping issues. I will show you what I expect
of your journal and why it is so heavily weighted. I will go over the other
assessments. We will look at some examples of advertising. We will work in
group and present our views on advertising. I will tell them how important it
is to understand that ads do are not just manipulating us to do buy or do something
but are a form of entertainment that can be used to understand society and social
construction. We will also introduce the S.W.A.T, symbolic, written, audio,
technical codes and conventions, to prepare for the symbolic lessons next week. Your journal entry will be on your view on
advertising, describing the impact it has on your life.Syllable:We ill be introduced to but not fully explore: Media codes: Symbolic setting, props and colour, use of clothing and objects, body language, lighting, symbols
and conventions, Media codes: Written symbols and conventions, enhance meaning written codes,create meaning. Media codes: Audio music, sound effects and/or dialogue Media codes: Technical framing, angles and Movement lighting Media forms and styles: Film and
television TV
commercial
Week Two: I will introduce the idea of semiotics within media and more specifically advertising. We will concentrate on sign, symbols, signifiers, icons, denotations, connotations, binary oppositions, meaning. Relating how costumes, makeup, set props and acting, including dialogue, will provide semiotic depth in advertisements- including their own. I will show how advertisers use these to deliver their intended message. This will provide a platform to understand how the choice of camera shot becomes extremely important as the imbedding of semiotics can provide visceral meaning to the film and product. The second lesson will further develop the importance of shot choice while integrating semiotics into the choice of shots. We will also look at the composition of the shots, camera movement, dollying, zoom. The combinations of symbols and the camera shots are a main aspect of Mise-en-scene. This means a films way of communicating a mass of information. In this week’s journal I want you to concentrate on symbols that you see in all forms of media, pasting in a youtube clip or detailing a movie. Explain why you think it is important.Syllable: Media codes: Symbolic setting, props and colour, use of clothing and objects, body language, lighting, symbols and conventions. Media codes: Written symbols and conventions, enhance meaning, written codes. Media forms and styles: Film and television TV commercial, create meaning. Media codes: Technical framing, angles and movement, lighting.
Week Two: I will introduce the idea of semiotics within media and more specifically advertising. We will concentrate on sign, symbols, signifiers, icons, denotations, connotations, binary oppositions, meaning. Relating how costumes, makeup, set props and acting, including dialogue, will provide semiotic depth in advertisements- including their own. I will show how advertisers use these to deliver their intended message. This will provide a platform to understand how the choice of camera shot becomes extremely important as the imbedding of semiotics can provide visceral meaning to the film and product. The second lesson will further develop the importance of shot choice while integrating semiotics into the choice of shots. We will also look at the composition of the shots, camera movement, dollying, zoom. The combinations of symbols and the camera shots are a main aspect of Mise-en-scene. This means a films way of communicating a mass of information. In this week’s journal I want you to concentrate on symbols that you see in all forms of media, pasting in a YouTube clip or detailing a movie. Explain why you think it is important.Syllable: Media codes: Symbolic setting, props and colour, use of clothing and objects, body language, lighting, symbols and conventions. Media codes: Written symbols and conventions, enhance meaning, written codes. Media forms and styles: Film and television TV commercial, create meaning. Media codes: Technical framing, angles and movement, lighting.
Week three:In the third week we will concentrate solely on the editing of films. This will be reiterated in the 8th week in production and post production but is important to realise now as next week we will see everything that we have learned so far is encapsulated in the sequence of shots. This sequence contains the message the producers are trying to convey. Such things as juxtapositioning of shots, montage, different types of transitions and the rhythm that are produce can have profound impact on whether the message intended to convey is successful or not. By the time we have finished looking over the editing process and viewing examples we will review dialogue. Just before class finishes I will point out what group you are in for your media project. In your journals I want you to reflect on one director's ‘trademark’ shot; like Tarrantino’s boot shot.
Tell me why these can be powerful. Would you emulate another director’s shots? Could it provide a platform for intertextuality? Syllable: Media codes: Symbolic Objects lighting.
Week Four: This week we will be looking at audio in the first lesson and target audience in the second. Audio such as dialogue, sound effects and music is important in creating an advertisement as it provides another avenue to create meaning and hook the viewer. We will then movie onto target audience. Target audience uses all the mechanisms that we have learned to create a message to a specific type of person. In your Journal this week I would like you to comment on how music can be employed to accentuate a given point in an advertisement. Find an example of youtube and describe it. I also want to see some evidence that you have direction in your group and have at least started to form an idea on what your film advertising will detail.
Syllable: Media codes: Audio music, sound effects and/or dialogue. Media codes: Symbolic setting, props.
Week Five, Six, Seven. These weeks are detailed in the three activities. Syllable: Media codes: Symbolic setting, props and colour, use of clothing and objects, body language, lighting, symbols and conventions, Media codes: Written symbols and conventions, enhance meaning written codes,create meaning. Media codes: Audio music, sound effects and/or dialogue Media codes: Technical framing, angles and Movement lighting Media forms and styles: Film and television TV commercial .Media forms and styles: Film and television TV commercial photographs/images Media forms and styles: Print and photography storyboard newspaper. Media forms and styles: Print and photography storyboard newspaper Media forms and styles: Interactive multimedia word processing software,blogs and wikis Media processes:
Week Eight, Nine, Ten.Pre Production. Here we will choose what we want to advertise. Pitching ideas on props, dialogue, sound and ligting. By the end of the week I need to see a plan in your journals on your roles in the advertisement you are creating and a list of equipment needed. Production. Post production: Editing on ADOBE, peer review and reflection on the process of making it and how you emulated what we have learned in the course into your advertisement. At this point your journal is to reflect on the process of making the film. Remember to tie reflections to past lessons and journals Syllable: Media codes: Technical framing, angles and Movement lighting.Media codes: Symbolic setting, props and colour, use of clothing and objects, body language, lighting, symbols and conventions, Media codes: Written symbols and conventions, enhance meaning written codes,create meaning. Media codes: Audio music, sound effects and/or dialogue Media codes: Technical framing, angles and Movement lighting Media forms and styles: Film and television TV commercial, Creating media create, explore and generate media ideas to communicate media ideas in a variety of ways, to work in teams with defined roles, and responsibilities.
