Sharks are in the water! Media sharks that is.
Introduction:
Imagine two Great White sharks circling you, coming closer and closer until their fins are grazing your arms. Pretty scary, especially considering that you have cut yourself, your blood colouring the sea just like when you put raspberry cordial into a glass of water. Well, thankfully we are not surrounded by sharks, well… Metaphorically we are. Every day the ‘media shark’ surrounds us… And you thought it was just lawyers right? They circle their audience to make sure we don’t escape their clutches until we get the message they are trying to convey or/and purvey. Which is fortunate; have you seen A Current Affair lately? They want everything but a slice of our legs.
A Great example of what you can do is below. I wonder what the maker of this advertisement is trying to do? That is a pretty easy question I suppose. How do you think the advertiser does it? A little bit harder. Have a think.
"Advertisements are society's dreams"
Phew shark analogy over...
Now that the shark analogy is over let me introduce to you our media markting class’s website. This website is designed to further your understanding of marketing media so that you can create your own authentic and meaningful advertising clip- let's call it a commercial.
By the time you have accomplished this I hope to get you one step closer to being able to tackle next years WACE assignment and to create, in you, a critical and creative thinking machine.
The sort of machine that would question the prerogatives of advertisement agencies and, more importantly, find meaning behind these prerogatives to find a social critique.
But What Does It All Mean Basil?
Your film clip is at the most one minute long and will be created in a group of three; as stated as the maximum in curriculum. All filming must be original and filmed between the lessons specified.
The advertising film clip can be as eclectic as you desire, ranging from selling a man bra to ice block storage for global warming- the key is to make it authentic, meaningful and persuasive while being aware of, or trying to, what social message you are conveying.
In two pages you will click the blue arrow and you will see a break down of the lessons. This is a helpful checklist whilst you are studying to ensure you are covering and remembering all the content.
Broken Down For You: Course Outline
So yes, that is correct... We are making an advertisement clip. Pretty easy right? Wrong. Over the course of the program I want you to engage with, and understand, modern media marketing. 'Media Marketing Madness' is not just about creating an interesting advertisement. It is about learning the techniques, codes and conventions so you can understand how the marketing world works.
Implementing the techniques, codes and conventions into your advertisement will not only garner you a better grade but will equip you with the ability to be critical when approached with the 'Media Sharks' products. This critcal stance on media does not mean you should not enjoy advertising.
No, it means you can get more out of it. Advertisements are society's dreams. They do no tell us what we want but mirror in a package what we desire. The reason why these advertisements affects us is because they are relevant to our desires.
"That's right, we are making on our own one minute advertisement! Emulating the techniques we have learned throughout this course and being mindful of not only the marketing but also of the social message that is being delivered."
The program is designed in three parts:
Theoretical- We will look at the fundamenatals of film making in relation to advertising. This will provide you with the knowledge needed to implement the next part
- Theoretical and practical- While still learning the fundamentals of film making we will be instituting key mechanisms of media marketing during this part of the program; applying these mechanisms to examples of film advertisements.
- Practical- Here we will implement everything that we have learned and put it into practice. Creating a minute long advertisement that has a target audience, a message, a theme, and provides a commentary on society.
Over the following weeks you will:- Investigate and explore the different techniques used by various advertisers to get their message across.
- Understand the pertinence of target audience
- Explore symbolism within advertising and how it used to reinforce or convey a message.
- Learn a variety of filming techniques such as lighting, camera positioning shots and angles to create a more meaningful product.
- Learn to cast a critical eye over advertisement, looking beyond the commercial to find the message. And then deconstructing that message to understand the advertisers prerogative.
- How an advertisement uses representation.
- Further your ability in Adobe Acrobat.
- Understand the importance of music and sound as a mechanism to purvey meaning.
- Have fun.
TO NAVIGATE THE PROGRAM SIMPLY CLICK ON THE BLUE ARROW AND IT WILL GUIDE YOU TO THE NEXT PAGE. ADDITIONALLY, YOU CAN ALSO JUST FOLLOW THE LINKS AT THE TOP OF THE PAGE.
